The digital transformation is in full swing.
Almost every SME has already made the switch to the cloud. We work in Microsoft 365, hold meetings via Teams, and store our documents in SharePoint or Google Drive. Everything is mobile, scalable, and efficient.
But as soon as something needs to appear on paper, we often encounter a technological relic from the past: the physical print server.
It is the irony of modern IT.
Your team works with the most advanced cloud tools, yet the printer is still the factor dragging down productivity. At Brick9, we see this every day. In this article, we explain why traditional printing no longer fits your modern business operations and how things can be done differently.
The "forgotten" link in the cloud strategy
Why does printing often feel so old-fashioned? Most companies have moved their data to the cloud, but printer management has remained local. This creates three major bottlenecks:
1) The IT overhead:
Maintaining a physical print server costs time and money. Drivers must be updated manually, and the installation process starts all over again with every new employee.
2) Location dependency:
Traditional systems assume that you are on the same network as the printer. In a world of hybrid working and remote work, that is a huge barrier.
3) Security risks:
Do you know who is taking documents from the printer? Sensitive information often remains unattended on the print tray because the "print job" is executed immediately.
Remote printing: The freedom of the cloud
The solution is simple in theory, but revolutionary in practice: Cloud Print Management. This allows you to connect your printers directly to your cloud environment (such as Microsoft 365).
What does this mean concretely for your team?
1) Printing from the construction site or from home:
Suppose you are at a client in Antwerp and urgently need to have a contract printed at the office in Ghent for a colleague. With our cloud solution, you simply send the document to the secure cloud queue.
2) Follow-me Printing:
Your document is only printed when you are physically standing at the printer. You identify yourself with your smartphone or a QR code and voilà: your document rolls out securely. No more scattered payslips or confidential quotes.
3) No more VPN hassle:
You no longer need complicated connections to access the printer. If you have an Internet connection, you can print.
A serverless future for your SME

By saying goodbye to your physical print server, you not only save on hardware costs and energy, but you also increase frustration tolerance in the workplace. It is the final step towards a fully "serverless" office environment.
At Brick9, we help SMEs make this transition seamless. No complicated migrations, but a smart integration that delivers immediate results.
Are you ready to finally align your printing with your modern way of working?
Contact us for a no-obligation audit of your current print environment. We would be happy to show you how simple and efficient cloud printing can be.
